Customer Centricity in New Product Development

Radical Customer Orientation as the Key to High-potential Innovations

von Ute Rademacher

Taschenbuch

Kurzbeschreibung des Verlags

The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.

• Reihe: essentials
• Themen: Gesellschaft und Sozialwissenschaften Psychologie Arbeits-, Wirtschafts- und Organisationspsychologie
• ISBN: 9783662676967
• Sprache: Englisch
• Erscheinungsdatum: 22.08.2023
• Größe: 21 x 14.8 cm
• Verlag: Springer Berlin