What factors influence consumers to buy meat substitutes?

von Tjorben Grote, David Fehrenbach, Raoul Jacobmeyer, Markus Zipp

168 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Seminar paper from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Münster, language: English, abstract: What factors influence consumers to buy fake meat products? In this exploratory research the authors aim at identifying a variety of factors that explain why consumers buy fake meat products, which have been on the rise in the past years in Germany. The authors follow a split approach in form of one quantitaive (regression analysis) and one qualitative (means-end chain) study to gain insights.

• Reihe: Aus der Reihe: e-fellows.net stipendiaten-wissen
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Management und Managementtechniken Management spezifischer Bereiche Marketing und Vertrieb
• ISBN: 9783668499980
• Sprache: Englisch
• Erscheinungsdatum: 21.08.2017
• Größe: 297 x 210 mm
• Verlag: GRIN Publishing