BMW. The Neue Klasse

von Andreas Braun

192 Seiten, Hardcover

Kurzbeschreibung des Verlags

Mobility for the future, shaped by sophisti cated design and great passion. This volume explores such a vision through large-format images and engaging texts. Interviews – including with long-serving CEO Oliver Zipse – round off this opulent book. A journey through BMW’s past and present that shows how experience can be used to shape the future. The Neue Klasse represents electric mobility, digital integration and comprehen sive sustainability. Alongside design and technology, innovation takes centre stage in the new BMW models, the BMW iX3 and i3 – from the initial idea through to production and onto the road. This large-format book brims with creativity and contemporary relevance, offering fascinating insights into the development of the Neue Klasse and answering questions about the mobility of the future. A wide-ranging, multifaceted portrait

• Themen: Kunst Design, industrielle und kommerzielle Kunst, Illustration Produktdesign
• ISBN: 9783777447759
• Sprache: Englisch
• Erscheinungsdatum: 01.08.2026
• Größe: 27 x 32 cm
• Verlag: Hirmer