CSR in the German Mittelstand

Development and Implementation

von Marina Lipski

116 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Increasingly aware of the advantages and rewards of corporate social responsibility (CSR), more small and medium-sized companies (SMEs) are interested in engaging in CSR. This book focuses on the German Mittelstand, which consists mostly of SMEs and is considered a role model for other economies. It examines the development of CSR engagement in the German Mittelstand and outlines trends that will allow better recommendations for CSR implementation. The positive trend toward the issue leads to the necessity of a structured CSR approach. Thus, this book offers an overview of important theoretical perspectives, an analysis of the CSR development in the German Mittelstand, and strategic considerations for a successful CSR implementation. With a foreword by Olga Kuznetsova.

• Reihe: Wissenschaftliche Beiträge aus dem Tectum Verlag: Wirtschaftswissenschaften
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Unternehmensethik und soziale Verantwortung, CSR
• ISBN: 9783828846142
• Sprache: Englisch
• Erscheinungsdatum: 04.03.2021
• Größe: 21 x 14.8 cm
• Verlag: Tectum Wissenschaftsverlag