EADS and the A380 Project

The Impact on the Financial Performance

von Brian Chama, George Nikolaishvili

96 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Airbus has been making some unwelcome headlines in the past few months. This iconic European corporation has undergone a turbulent period due to the problems surrounding the Airbus A380 project. It was a flagship product that was meant to carve out an unassailable competitive advantage for Airbus. But it did not go very well. The Airbus A380 aircraft was a ground breaking concept that was meant to propel EADS into a unique market segment. Instead, it threatened the very existence of the company and served as a catalyst for major surgery and a reorganization of the corporation, starting from top management down to the production floors.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management
• ISBN: 9783838368931
• Sprache: Englisch
• Erscheinungsdatum: 20.05.2010
• Größe: 220 x 150 mm
• Verlag: LAP LAMBERT Academic Publishing