Market Leader Through Service Excellence

World-Class Approaches to Managing Excellent Services

237 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Excellent service does not just happen by itself. Best-in-class companies worldwide use concepts that have established themselves under the label “service excellence.” The edited volume “Market Leader Through Service Excellence – World-Class Approaches to Managing Excellent Services” is dedicated to the essential question of how service excellence is implemented and lived by and in successful companies. The structure of the book is based on the model of service excellence as it is anchored in the ISO standard 23592:2021. To this end, proven experts from various industries present best practices demonstrating successful ways to implement service excellence.
With contributions from
Ferri Abolhassan, Björn Becker, Sabine Börnsen, Philippe Clarinval, Svenja Daniel, Matthias Gouthier, Enrico Jensch, Juliane Köninger, Michael Moritz, Christian Polenz, Matthias Raquet, Christopher Rastin, Carsten K. Rath and Kristina Rodig.

• Reihe: Reihe Dienstleistungsmanagement | Dienstleistungsmarketing / Service Management | Services Marketing Series
• ISBN: 9783848775200
• Sprache: Englisch, Deutsch
• Erscheinungsdatum: 13.01.2023
• Genre: Wirtschaft/Betriebswirtschaft
• Verlag: Nomos
• Herausgegeben von: Matthias Gouthier