Digital Transformation in Small and Medium-Sized Enterprises

Strategy, Management Control, and Network Involvement

von Johannes Trenkle

201 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The book gets to the heart of the digital transformation in SMEs. It supports scientists, entrepreneurs and political decision-makers alike by enabling a structured, logical discussion. The book consists of three parts. Part I develops a digital transformation strategy framework along the four categories of technology use, changes in value creation, organizational aspects and financial aspects. Part II identifies components of a digi-tal transformation control system that includes cultural, planning, administrative, and performance indicator-based controls. Part III identifies 11 generic types of innovation networks.

• Reihe: Wirtschaft und Recht für Mittelstand und Handwerk
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management
• ISBN: 9783848778096
• Sprache: Englisch
• Erscheinungsdatum: 06.10.2020
• Größe: 22.7 x 15.3 cm
• Verlag: Nomos