A VALUEAble Future

Create the good of society inside Digitization — guiding people, designing products and emotionalizing communication.

von Eberhard Dr. Schnebel, Thomas Szabo

148 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Implementing Digital Ethics for leading people inside and outside, connecting emotions and communication, designing the right products for the future, and empowering successful business models. Data-Ethics and Digital Ethics become more and more a core element of the digital strategy of a company. We face increasing legal devices and increasing rules on how to adopt the digital transformation and data ethics issues: EU-GDPR, EU-Trustworthy-AI, Data-Ethics-Commission of the German Government. To be successful, companies must establish Data-Ethics and Digital Ethics as a vital factor in their business model. We show how this will work using three elements: Fairness: Customers should know what‘s going on, where they are, and what they may expect – if functional ethics are designing communication and brand management. Leadership: Data-Ethics will become the value orientation in digital transformation and reasonable assistance inside grey areas – if employees understand internal freedom and possibilities. Transparency: Products and services become traceable and understandable – if our corporate goals, our business activities and our products harmonize.

• Themen: Gesellschaft und Sozialwissenschaften Gesellschaft und Kultur, allgemein Kultur- und Medienwissenschaften Medienwissenschaften
• ISBN: 9783947394036
• Sprache: Englisch
• Erscheinungsdatum: 07.10.2020
• Größe: 18.5 x 23 cm
• Verlag: act&react
• Herausgegeben von: digital excellence