Corporate social responsibility in purchasing behaviour

Case Cineplanet Real Plaza, Piura, 2019

von Luis Alberto Sánchez Pacheco, Clara Mercedes Vegas Ramírez, Mileny Marienella Contreras Fiestas

60 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The research seeks to establish what is the influence of Corporate Social Responsibility on the purchasing behavior of consumers in the company Cineplanet Real Plaza - Piura in the year 2019. The study, due to its level of explanatory type, presents a non-experimental - transactional - correlational design. In order to respond to the problem posed, How does CSR influence the purchasing behavior of consumers at Cineplanet Real Plaza - Piura, 2019? an interview guide and a questionnaire were used as data collection instruments; the interview guide was applied to the sales manager, while the questionnaire was applied to a sample of 207 consumers at Cineplanet Real Plaza - Piura.Finally, it was concluded that CSR has a positive and significant influence on the purchasing behavior of consumers at Cineplanet Real Plaza - Piura, 2019.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management
• ISBN: 9786202607599
• Sprache: Englisch
• Erscheinungsdatum: 30.06.2020
• Größe: 220 x 150 mm
• Verlag: Our Knowledge Publishing