Institutional brands and the challenges they face in export markets

The Delvaux case

von Severine Du Bois

68 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Recently, Belgian institutional fashion houses have been seeking to expand through internationalisation. The involvement and influence of internationally recognised Belgian designers could be one way forward, as is the case with many luxury fashion houses. Growth through acquisition by a luxury or financial group is also a viable model. Is this the solution that has been adopted, and if so, what have been the results? Various solutions are available to institutional fashion houses to address their lack of financial resources, but not all are feasible. For brands that are 'international' by virtue of their history, such as Loewe, a takeover is appropriate as they are already predisposed to rapid internationalisation - a strategy favoured by large groups. For fashion houses with family-run management and a more national focus, this solution could jeopardise the brand's history and legitimacy. A partnership between management and the designer, as Hermès has implemented since 2004 with Jean-Paul Gaultier, seems more appropriate. Delvaux would fall into this latter category.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Finanz- und Rechnungswesen
• ISBN: 9786630135695
• Sprache: Englisch
• Erscheinungsdatum: 24.09.2026
• Größe: 220 x 150 mm
• Verlag: Our Knowledge Publishing