Adaptive Branding Roadmap for Metaverse Crises

Using generative AI narrative analysis to forecast and manage brand identity crises in the metaverse

von Shahryar Edalati

180 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Traditional brand management-built on control, consistency, and the assumption of a stable media environment-is failing. The metaverse and generative AI have dismantled the old certainties, creating a new reality where crises unfold across spatial, social, and algorithmic layers simultaneously. Narratives no longer belong to brands; they are synthesized by AI from vast, historical datasets, creating a powerful "Narrative Gravity" that can trap brands in outdated, damaging stories. This book offers a transformative framework-the Adaptive Branding Roadmap-that empowers brand leaders to forecast crises before they erupt, design fluid yet coherent brand identities, and orchestrate real-time, multi-layered interventions. It is an essential guide for navigating the unpredictable future of brand engagement.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Innovation
• ISBN: 9786630375503
• Sprache: Englisch
• Erscheinungsdatum: 30.08.2026
• Größe: 220 x 150 mm
• Verlag: LAP LAMBERT Academic Publishing