Promoting a Tourist Destination: The Case of FIGUIG

von Hanae Hamane

80 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

A city is like a book; its preservation depends on the richness and understanding of its content. Recognizing specific places can obscure the history of the city itself, and the more memories the city evokes, the prouder we are to showcase the defining traces of its history to visitors, as well as the societal challenges posed by globalization-a phenomenon that tends to impose common standards in the name of economic efficiency. More than ever, individuals feel the need to take control of their environment and live in harmony with their natural surroundings. This undoubtedly explains why the need to shape our memory or heritage serves as a powerful symbol of identity. This work focuses on the city of Figuig, located in the far southeast of Morocco, which has always been an economic, cultural, and social crossroads. I am undertaking this research to pay tribute to Figuig, my hometown, through scholarly knowledge, while maintaining a scientific approach and the utmost objectivity in order to best serve the city and confirm the credibility of my work.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Unternehmensberatung
• ISBN: 9786630431445
• Sprache: Englisch
• Erscheinungsdatum: 23.09.2026
• Größe: 220 x 150 mm
• Verlag: Our Knowledge Publishing