Advertising in the Age of Generative AI

How Agencies, Creatives, and Brands Win

von Subba Rao Chaganti

162 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The future of advertising isn't coming. It's already here.Artificial intelligence is no longer just automating media buying or crunching data behind the scenes. Generative AI is now shaping ideas, writing copy, designing visuals, personalizing experiences, and transforming how agencies and brands create value.Advertising in the Age of Generative AI is the essential guide for marketers, agency leaders, strategists, creatives, and business decision-makers navigating this once-in-a-generation shift.This book goes beyond hype to deliver practical frameworks, real-world applications, and step-by-step playbooks for building a modern, AI-enabled marketing organization. You'll learn: - How generative AI is reshaping creative development, strategy, media, and client service- Why agencies are moving from one-off campaigns to always-on creative operating systems- How to design human-in-the-loop workflows that balance speed with brand judgment- New ways to measure success using learning, velocity, and business impact KPIs- How to personalize at scale with dynamic creative and customer journey orchestration- What responsible AI, data privacy, and governance mean for brands and agencies- How to future-proof your organization with 90-day, 1-year, and 3-year AI transformation roadmapsBlending timeless advertising principles with cutting-edge AI capabilities, this book shows how to combine human creativity, strategic clarity, and machine intelligence to build brands in a world of infinite content.Whether you're leading a global marketing team, running an agency, or shaping brand strategy, this is your playbook for thriving in the AI-driven future of advertising.Because in the age of generative AI, the advantage doesn't go to those with the most tools - it goes to those who know how to use them wisely.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien Fertigungsindustrie Chemische, biotechnologische & pharmazeutische Industrie
• ISBN: 9788169620642
• Sprache: Englisch
• Erscheinungsdatum: 28.07.2026
• Größe: 229 x 152 mm
• Verlag: PharmaMed Press