Diseñar Decisiones -Z

von García Pérez Esteban Sanchez Sanz Carlos

288 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Why do some brilliant strategies fail while others, with minimal changes, are hugely successful? The answer lies in an invisible factor: how people make decisions. Designing Decisions reveals the hidden power behind every choice and how to turn it into your competitive advantage. This book is a practical guide for leaders, designers, innovators, and product managers who want to truly understand their customers, teams, and users. Through behavioral science, real-world examples, and applicable tools, you will learn how to create environments that facilitate better choices: more effective, more human... and more profitable. You will discover why we don't decide like logical robots, but with emotions, shortcuts, and under the influence of context. And, most importantly, how to leverage this knowledge to redesign processes, products, and experiences that drive action without manipulation, using ethical principles such as choice architecture and nudges. It's not about convincing more, but designing better. Detect invisible friction, reduce complexity, and make small key changes that generate big results. Because, in the end, when you understand how people decide, you don't just solve problems: you create opportunities that multiply the impact.

• ISBN: 9788410221895
• Sprache: Spanisch
• Erscheinungsdatum: 07.04.2026
• Größe: 180 x 130 mm
• Verlag: Lid Editorial