Decoding Logos

From Logo Design to Branding

260 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

• Themen: Kunst Design, industrielle und kommerzielle Kunst, Illustration Grafikdesign
• ISBN: 9788419220004
• Sprache: Englisch
• Erscheinungsdatum: 01.01.2023
• Größe: 21 x 14.8 cm
• Verlag: HOAKI BOOKS S.L.
• Herausgegeben von: Shaoqiang Wang