International Strategy

Managing companies in the global economic system

von Maria Giuseppina Lucia, Stefano Valdemarin

240 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

In a global economic system marked by continuous changes, companies shouldadapt their strategies to successfully manage international activities. On onehand, strategic decisions play a key role in detecting and seizing internationalopportunities. On the other hand, global shifts have a strong impact on everytype of company and organization, regardless of their size and degree of internationalization.Focusing on the most relevant issues in the international development of companies, the book proposes theoretical models and managerial tools to successfully tackle global challenges. Each chapter relies extensively on figures and tables to make concepts accessible and is accompanied by a set of questionsto review key notions and check learning outcomes. For this reason, the bookis designed to be used at different levels, by different readers: from professorsand students in undergraduate and post-graduate programs at universities andbusiness schools, to managers and entrepreneurs aiming to internationalizetheir company and facing global challenges.

• Reihe: None
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Strategisches Management
• ISBN: 9788831322447
• Sprache: Englisch
• Erscheinungsdatum: 01.02.2022
• Größe: 241 x 171 mm
• Verlag: Egea Spa - Bocconi University Press