Consumauthors

The New Generational Nuclei

von Francesco Morace

184 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Understand the new rules of consumer engagement in a rapidly evolving world. This insightful analysis delves into the unique characteristics of different generational groups, from digital natives to seasoned boomers, and how their values shape their consumption patterns. Discover how to adapt your marketing strategies to connect with these diverse audiences and navigate the changing landscape of work and society.ConsumAuthors offers a fresh perspective on consumer behavior, revealing the driving forces behind their choices and providing actionable strategies for businesses and organizations. Learn how to identify future trends, foster meaningful relationships with your audience, and build a brand that resonates with authenticity and purpose. This is your guide to understanding the new generational nuclei and unlocking the power of recognition in the age of the ConsumAuthor.

• ISBN: 9788885486003
• Sprache: Englisch
• Erscheinungsdatum: 01.09.2017
• Größe: 229 x 147 mm
• Verlag: Egea Spa - Bocconi University Press