An Alternative Globalization

Global Generations, Cultural Commodities, and Soft Power from East Asia to the World

440 Seiten, Hardcover

Kurzbeschreibung des Verlags

What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations.

• Themen: Gesellschaft und Sozialwissenschaften Gesellschaft und Kultur, allgemein Gesellschaftliche Gruppen, Gemeinschaften und Identitäten Altersgruppen und Generationen Jugendliche
• ISBN: 9789004754225
• Sprache: Englisch
• Erscheinungsdatum: 23.07.2026
• Größe: 235 x 155 mm
• Verlag: Brill