Lessons Learned of ASML

Building & Sustaining Innovation Under Uncertainty

von Mohammad Nisiri, Susanne van der Velden

302 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Lessons Learned of ASML traces the journey from an underdog start‑up to the dominant supplier in a volatile Tech industry.From underdog start-up to industry leader, 40 years of strategic choices, innovative breakthroughs, and bold choices revealed. Lessons Learned of ASML traces the journey from an underdog start‑up to the dominant supplier in a volatile Tech industry. Built on interviews, internal notes and archives, it reconstructs the managerial choices—how ambitions were set, investments staged, partnerships orchestrated, technologies chosen, and setbacks absorbed—and tests them across four decades. Each chapter applies a clear analytical lens and brief reflection prompts, bringing strategy, innovation and ecosystem coordination into one readable, evidence‑driven narrative that opens theory for practice without pretending there is a universal recipe.

• Reihe: Lannoo Campus
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Innovation
• ISBN: 9789059963511
• Sprache: Englisch
• Erscheinungsdatum: 18.06.2026
• Größe: 239 x 168 mm
• Verlag: Lannoo Publishers