Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India

An Emerging Study on Selected Districts of Uttar Pradesh

von (Dr. Sukanta Kumar Baral, Abhishek Kumar Gautam

204 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

The book 'Impact of Social Media Marketing on Consumer Behaviour Toward Handicraft Business in India: An Emerging Study on Selected Districts of Uttar Pradesh' delves into the dynamic intersection of traditional craftsmanship and modern digital marketing. It explores how social media platforms are reshaping consumer behavior and influencing the growth of the handicraft sector in India, particularly in Uttar Pradesh. By focusing on selected districts, the study provides an insightful analysis of how social media marketing strategies are utilized to enhance handicraft visibility, reach, and sales, ultimately contributing to the socio-economic upliftment of artisans and preserving India's rich cultural heritage.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Online-Marketing / Social Media Marketing
• ISBN: 9789358986860
• Sprache: Englisch
• Erscheinungsdatum: 21.10.2024
• Größe: 216 x 140 mm
• Verlag: Qurate Books Private Limited