Zero-Click Marketing

Capturing Demand in a Searchless World

von Divyam Agarwal

500 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Zero-Click Marketing: Capturing Demand in a Searchless World explores the fundamental transformation of digital marketing in an era where AI systems, recommendation engines, and conversational interfaces increasingly mediate how people discover information, form preferences, and make decisions. It moves beyond traditional concepts like SEO, traffic funnels, and click-based attribution to explain how visibility now depends on algorithmic inclusion, semantic relevance, and presence within AI-generated answers rather than user-driven navigation. The book presents a structured view of how demand is created before search, how influence shifts into machine-interpreted ecosystems, and how brands must adapt to remain discoverable in environments where users no longer actively browse but instead receive curated, predictive outcomes.

• Reihe: Divyam Agarwal
• ISBN: 9789359164281
• Sprache: Englisch
• Erscheinungsdatum: 07.06.2026
• Größe: 229 x 152 mm
• Verlag: Independently published