Media Psychology

von Arun D I Sindhu S Anoop C S

276 Seiten, Hardcover

Kurzbeschreibung des Verlags

Media Psychology explores the dynamic relationship between human behavior and media in the digital age, offering a comprehensive and interdisciplinary overview of how individuals perceive, interact with, and are influenced by various forms of media. Designed for students, educators, and professionals in psychology, communication, and media studies, this book serves as a gateway to understanding the psychological foundations of media use and impact. The book begins by establishing core concepts in media psychology, including perception, cognition, emotion, and identity formation in media-rich environments. It delves into the psychological mechanisms behind media consumption, such as attention, memory, persuasion, and behavioral change, while addressing the role of individual differences in shaping media experiences. Contemporary topics such as social media behavior, digital addiction, online identity, media multitasking, and the effects of violent and prosocial content are examined with scientific depth and cultural sensitivity. Each chapter integrates current research, theoretical frameworks, and case examples to offer a well-rounded understanding of media's influence on thought and behavior. Special attention is given to the ethical, developmental, and societal implications of media use across age groups and cultures. The book also highlights practical applications in education, marketing, therapy, and public policy, demonstrating how media psychology informs real-world decisions and interventions. By combining psychological theory with media literacy, this book equips readers with critical tools to analyze media content, understand audience responses, and navigate the evolving media landscape with awareness and responsibility.

• ISBN: 9789360846213
• Sprache: Englisch
• Erscheinungsdatum: 01.01.2026
• Größe: 234 x 156 mm
• Verlag: Astral International Pvt. Ltd.