AI in Business

von Dipanjan Datta, Barnana Bhattacharya Nandy

216 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book offers a clear, practical, and business-focused introduction to Artificial Intelligence for students, educators, and future managers. Written in simple, engaging language, it explains AI concepts, data, and machine learning through real-world business examples from finance, marketing, operations, and leadership. Rather than heavy mathematics or coding, the book emphasizes strategic thinking, ethical awareness, and decision-making skills. Designed especially for BBA and management learners, it bridges theory and practice, helping readers understand how AI transforms organizations-and how humans can lead effectively in an AI-driven world.

• Themen: Informatik und Informationstechnologie Informatik Künstliche Intelligenz (KI)
• ISBN: 9789375425878
• Sprache: Englisch
• Erscheinungsdatum: 01.07.2026
• Größe: 203 x 127 mm
• Verlag: Bluerose Publishers