Decoding Luxe

von Mahul Brahma

146 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand's success withluxe in India, who always look for value-for-money or valuefor-label.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Wirtschaftswissenschaft Verhaltensökonomie
• ISBN: 9789382665984
• Sprache: Englisch
• Erscheinungsdatum: 09.07.1905
• Größe: 198 x 129 mm
• Verlag: Srishti Publishers