Optichannel Retail. Beyond the Digital Hysteria

Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer

von Gino Van Ossel

Taschenbuch

Kurzbeschreibung des Verlags

The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognizable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Industrien und Branchenstudien Einzel- und Großhandel
• ISBN: 9789401459501
• Sprache: Englisch
• Erscheinungsdatum: 31.05.2019
• Größe: 241 x 168 mm
• Verlag: Lannoo Publishers