Renewal and Expansion

A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises

von Junsong Tian, Jacky Jianrong Chen

316 Seiten, Hardcover

Kurzbeschreibung des Verlags

This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework—blending Eastern philosophy with Silicon Valley execution—it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.

• Reihe: Management for Professionals
• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Strategisches Management
• ISBN: 9789819237876
• Sprache: Englisch
• Erscheinungsdatum: 03.09.2026
• Größe: 23.5 x 15.5 cm
• Verlag: Springer Singapore