Survey Research And Questionnaires

Research Methods in Library and Information Science, Made Clear for LIS and Other Research Students

von Franklin A. Moore

258 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This book is a practical guide to two inseparable skills: designing sound survey research and building the questionnaires that carry it out. Most research methods textbooks treat these as a minor subtopic inside a broader course. This book treats them as a subject worthy of full, dedicated study - from formulating a research question through to writing a finished, persuasive report.The book is organized into five parts: - Foundational Frameworks of Inquiry - the empirical mindset, research design, and sampling theory that make a survey study credible before a single question is written- Instrumentation and Questionnaire Construction - the craft at the heart of the book: turning an abstract concept into a measurable question, writing sound items, building reliable psychometric scales, and sequencing a complete questionnaire a respondent can actually complete- Digital Administration and Ethical Paradigms - distributing a questionnaire through the appropriate platform and channel, and meeting the ethical and legal obligations of surveying human respondents- Specialised Domain Applications - applying survey research and questionnaire design to usability testing, service quality assessment, and community needs assessments- Analytical Operations and Reporting - cleaning and coding the data a questionnaire produces, analyzing it statistically and qualitatively, and reporting it in a way that informs real decisionsEvery technique is demonstrated with a fully worked example rather than described only in the abstract - a real coding scheme, a real Likert-scale questionnaire item, a real chi-square calculation carried through step by step. Two appendices extend the book's practical value: a complete, ready-to-adapt questionnaire template, and an illustrative sample research report showing how a finished study built from that questionnaire actually reads.No prior background in statistics is assumed. By the final chapter, readers will be able to design a sound study, build the questionnaire that carries it out, distribute it, analyze what comes back, and report it - the full arc the title promises, survey research and questionnaires both.

• Reihe: Independently published
• ISBN: 9798173403131
• Sprache: Englisch
• Erscheinungsdatum: 15.09.2026
• Größe: 216 x 140 mm
• Verlag: Independently published