Why They Hired That Photographer

Strategy, Not Tactics - What 53 Marketing Books Agree On, for Fashion and Headshot Photographer

von Scott Parker Photo

140 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

You lost the job to a photographer whose work wasn't better than yours. It happens to everyone in this business. The reason is never the portfolio.

The reason is marketing. The strange thing about marketing advice is how much of it comes back to the same foundations. Read enough books and a pattern starts to appear. Each author writes in their own voice and sells their own system. Underneath those systems, the same foundations keep showing up. This book maps that common ground and organizes it around the needs of a photography business, from choosing your buyer to running the sale to keeping your clients coming back for more.

This is the index I built for my own business. Marketing advice pulls in every direction, and most of the advice is tactics. This index keeps the strategy in one place so the foundations stay in front of you. And, when you need a tactic, it points the way.

• Reihe: Independently published
• ISBN: 9798174513839
• Sprache: Englisch
• Erscheinungsdatum: 18.09.2026
• Größe: 229 x 152 mm
• Verlag: The Healthy Chain-Smoking Enthusiasts