Small Business Pricing That Works

A Practical System to Set Profitable Prices, Protect Your Margins, and Grow Without Chasing Volume

von Julian M. Fenwick

198 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Stop guessing what to charge.Many small businesses have prices. Far fewer have a reliable system for deciding what those prices should be.A service can look profitable until travel, preparation, support, owner time, discounts, scope creep, and limited capacity are taken into account. A full schedule can hide weak economics. And a price increase is not always the right solution.Small Business Pricing That Works gives owners and managers a practical system for setting, presenting, protecting, and reviewing prices so the work they win makes economic sense.Using the book's Five Pricing Decisions, you will learn how to: - Understand what your services really cost to deliver- Calculate usable capacity instead of relying on theoretical hours- Build a sustainable price floor without turning cost into your entire pricing strategy- Choose between hourly, fixed, unit-based, recurring, and hybrid pricing- Define scope, complexity, and risk before they damage the job- Create clearer packages, minimum charges, and price options- Handle discounts and price pressure without automatically giving away margin- Control scope creep and unpriced extras- Review completed work and identify whether the real problem was price, estimating, scope, execution, or external variance- Raise prices when the evidence supports it - and avoid raising them when it does not- Build a repeatable pricing-management routineThe book also includes a Practical Pricing Toolkit with 12 worksheets and decision tools, plus a 30-Day Pricing Reset for putting the system into practice.This is not a book about charging the highest possible price.It is about building prices that support the service you promise, the customers you want to serve, and the business you are trying to grow.

• Reihe: Independently published
• ISBN: 9798174760837
• Sprache: Englisch
• Erscheinungsdatum: 16.09.2026
• Größe: 229 x 152 mm
• Verlag: Independently published