Worth Following

Leadership Communication for Founders and CEOs. The Ten Questions Your Team Needs You to Answer Out Loud

von Frances Endacott

180 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

You know the moment.You're at the front of the room. The slide goes up, you start on the vision, and around the third row the heads go down to the phones. Not rudely. Just the way a room settles when it's worked out that nothing is coming.For 15 years Frances Endacott wrote the words leaders said in rooms like that one: all-hands scripts, town halls, restructure announcements, and the note that goes out at seven in the morning when something has gone wrong. She sat across the table from somewhere around 200 founders and CEOs and asked every one of them the same ten questions.Nine got a competent answer. The ninth was why do you lead the way you do? and it got a silence. The same silence in good companies and bad.Worth Following is about that silence, and what belongs in it. It's a book about leadership communication and business storytelling for the person who has to stand up and explain the company, again and again, to staff, recruits, customers and investors.This book is for you if- You run a company of 10 to 250 people, and explaining it is your job- Your team can recite the vision and still can't make a decision without you- Your all-hands gets polite nods, and nothing changes on Tuesday- You're hiring, and your pitch sounds like everyone else's- You've got a difficult announcement coming and want to get it rightThe ten questions- Where the idea came from- Why we cannot stay there- Where we are going- How we are going to get there- What we believe- Who we serve- What we do for our customers- How we are different from our competitors- Why I lead the way I do- Why you should want to work hereUnderneath them runs the idea that will change how you write your next all-hands. A story can be built to spread, or built to be used. Most companies build the one they tell their own people to spread, so the team can recite the line and nobody can use it to decide anything while you're on a plane.Every chapter shows you an answer that went wrong, says plainly why, and ends with one thing to say, write, or stop saying this week. If your all-hands is on Monday, start with the page at the front.She wrote the words and handed them over. What the leaders did with them was theirs. This is what she saw from the side of the room.

• Reihe: Independently published
• ISBN: 9798175668163
• Sprache: Englisch
• Erscheinungsdatum: 21.09.2026
• Größe: 229 x 152 mm
• Verlag: Independently published