30 Ways to Build an Audience

How Retailers and E-Commerce Brands Find Buyers, Create Demand, and Sell More Products

von Cn Adams

192 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

You built a great product. Now you need people who want to buy it.Some business owners have solved every hard part of the business: manufacturing, freight, inventory, packaging, and a working checkout. Then they launch, and nothing happens. Others already have customers, an email list, and a social following, but growth has stalled for years.30 Ways to Build an Audience is the field-tested playbook for both. It comes from a web developer and digital marketer with more than 20 years in the field and over $10 million in managed ad spend, who has been hired to get the sales engine running for hundreds of businesses.The book starts with the question most marketing advice skips: are you starting from square one, or growing an audience you already have? The answer changes which strategies come first, what to spend, and when to expect results.Inside, you will learn how to: - Build purchase-driven customer personas and find the customers worth acquiring more of- Create demand with short-form video, paid social, and creator partnerships- Capture active buyers with Google Shopping, free product listings, SEO, and a Google Business Profile- Get your products recommended by AI assistants and AI search results- Turn product pages, reviews, comparisons, and bundles into sales- Recover lost sales with welcome, abandoned-cart, post-purchase, and win-back flows- Build a community group that competitors cannot copy- Set a marketing budget from your real margins, with starting allocations at $2,000, $10,000, and $50,000 per month- Measure what actually matters: customer acquisition cost, contribution margin, and blended return on ad spendBuilt to Put to WorkEvery strategy ends with an Execution Kit: this week's tasks, ready-to-use templates, and a clear finish line. You get ad angle worksheets, a six-email welcome series, abandoned-checkout copy, creator outreach and partnership pitch emails, a product page layout, review request scripts, group rules, a budget worksheet, a 90-day rollout plan for each type of business, and a one-page checklist covering all 30 strategies.Written for retail and e-commerce owners, marketing managers, and the agencies and freelancers hired to help them grow. No fluff and no theory without a plan attached.Start building the audience your business needs.

• Reihe: Independently published
• ISBN: 9798176216820
• Sprache: Englisch
• Erscheinungsdatum: 21.09.2026
• Größe: 229 x 152 mm
• Verlag: Independently published