From K-Pop to GDP

The Surprising Macroeconomics of K-Pop and South Korea's Soft Power Strategy

von Pyaas Majumder

36 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

From the devastating aftermath of the Second World War to the crippling IMF financial crisis of 1997, South Korea needed a change that would highlight the resilience of its economy. Hence, the country began turning its rich culture into capital, which became one of the most brilliant economic pivots in modern history.

In "From K-pop to GDP," Pyaas Majumder, an Economics student, shares a sharp, data-driven analysis of how the Korean Wave or Hallyu transformed from a regional entertainment phenomenon into an inevitable part of global GDP and international soft power. Moving far beyond surface-level music fandom, this concise short-read breaks down the structural architecture of a state-backed cultural empire.Inside, you will discover: - How economic necessity forced South Korea to diversify away from traditional industrial conglomerates into digital media and creative exports. - The critical, state-funded role of institutions like KOCCA in scaling the global reach of Korean media. - A macroeconomic look at how individual artists generate billions in "spillover wealth," resulting in an exponential demand in global tourism, food, retail, and K-Beauty. - How global streaming blockbusters and historic stadium tours serve as a smart tool for national branding and diplomatic influence.

• ISBN: 9798192696828
• Sprache: Englisch
• Erscheinungsdatum: 14.08.2026
• Größe: 216 x 140 mm
• Verlag: Amazon Digital Services LLC - Kdp