The Agentic Advisor

AI and the Evolution of the Enterprise Seller

von Derek Martinez

92 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Across the entire life of a complex B2B purchase, buyers spend roughly seventeen percent of their time meeting with vendors. Not seventeen percent with you. Seventeen percent split across everyone in the evaluation.**

A few hours of real attention to justify a decision worth millions. Everything else happens in rooms you are not in.

The enterprise seller's traditional advantage is gone. You once won by controlling information and cultivating relationships. Today your client can pull your competitor's pricing, your last three earnings calls, and a synthesized teardown of your product gaps before their coffee is cool. Access is no longer the product. Judgment is.

In The Agentic Advisor, Derek Martinez - technology executive, Forbes Technology Council member, and originator of the Human-Technology Convergence framework - lays out what replaces the old playbook.

This is not a book about using AI to write better emails. It is a field manual for the Fortune 1000 seller, built around a single deal followed from first trigger event through signature to renewal.

Inside:

- The Fortune 1000 DNA - why nine-to-eighteen-month cycles are not bureaucracy, and why you win by building certainty rather than excitement- Deep Account Intelligence - turning a 200-page 10-K into a strategy in ten minutes, and why executive intent matters more than facts- From Coach to Champion - the most expensive misunderstanding in enterprise selling, and the four-step sequence that fixes it- Surviving the AI Review - the five questions behind every enterprise AI risk questionnaire, and how to answer them before they cost you the deal- Displacing the Incumbent - reading the contract clock, pricing the switch honestly, and why your competitive teardown is a public verdict on someone's judgment- After the Signature - why the renewal is decided in the first ninety days, and what happens when the executive who signed your deal leaves- The Human Edge - the emotional intelligence that no model replicates, and why the calmest person in the room holds the most power

Whether you are running a $14M pursuit or building the team that will, this is the blueprint for the seller who uses AI as an exoskeleton rather than a crutch - amplifying the person inside it, never walking on its own.

The seat at this level is open for exactly as long as it takes someone else to take it.

• ISBN: 9798192745878
• Sprache: Englisch
• Erscheinungsdatum: 15.08.2026
• Größe: 229 x 152 mm
• Verlag: Amazon Digital Services LLC - Kdp