Sold!

The Sales Tricks You Never Saw Coming.

von Francesco Paolo Esposito, Maria Laura Villani

118 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Every day, someone is trying to sell you something you don't need, at a price you don't understand, using tricks you were never taught to recognize. A psychologist and a criminologist team up to expose the six psychological levers that make you say "yes" - and the dozens of real-world tricks built on top of them, sector by sector: door-to-door sales, telemarketing, e-commerce dark patterns, car dealerships, insurance and banks, real estate, multi-level marketing, subscription traps, high-pressure sales events, teleshopping, home repair scams, online coaching, crypto and trading schemes, cosmetic clinics, travel packages, funeral homes, driving schools, and social media giveaways. Every chapter follows the same practical structure: - The Trick in Action - a realistic scene showing exactly how the con unfolds- Why We Fall for It - the psychology behind why smart, careful people get caught anyway- The Counter-Move - the exact words, questions, and rights to use to shut it down on the spotAlong the way, you'll test yourself with a quiz built into every chapter, take a full vulnerability self-assessment, and walk away with a survival kit: ready-to-use scripts, cancellation letter templates, a glossary of the manipulation tactics marketers hope you never learn to name, and a directory of who to call when something goes wrong. This isn't a book against selling - honest selling is one of the oldest and most useful trades there is. It's a book against the noisy, well-organized minority who turned persuasion into manipulation, and a manual for the rest of us who just want to say yes on our own terms. Whether you want to protect yourself, your aging parents, or your teenagers taking their first steps as consumers, SOLD! gives you what marketing courses give salespeople - aimed the other way.

• ISBN: 9798192834756
• Sprache: Englisch
• Erscheinungsdatum: 15.08.2026
• Größe: 229 x 152 mm
• Verlag: Amazon Digital Services LLC - Kdp