The Business Model of News Television

From Broadcast Advertising to Multi-Platform News Ecosystems

von Agus Masrianto

248 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Every Newsroom Has a Budget. Almost None Have a Business Model.You already know advertising revenue is shrinking. What you don't have is language your board will actually sit still for - something more convincing than "digital is the future" and more rigorous than a slide deck built the night before the meeting.THE BUSINESS MODEL OF NEWS TELEVISION is the first framework built specifically for this industry, not borrowed from a Silicon Valley playbook. It breaks your news television business model into thirteen dimensions you can audit in one working session, then hands you eight separate revenue engine options - so you stop betting everything on ad sales and start building a real media business strategy.- A 13-dimension Canvas(TM) you can run with your leadership team this week- 8 revenue engines explained individually, so you know which ones your market actually supports- 26 chapter diagnostics you can use standalone, no cover-to-cover reading required- Grounded in Reuters Institute and WAN-IFRA research, not trend-chasing opinionBuilt by a practitioner with real newsroom sales and strategy experience - not a consultant guessing from the outside.Get the framework your board actually needs. Download now.

• ISBN: 9798193411390
• Sprache: Englisch
• Erscheinungsdatum: 18.08.2026
• Größe: 229 x 152 mm
• Verlag: Amazon Digital Services LLC - Kdp