Marketing Management for Beginners

How to Create and Establish Your Brand With the Right Marketing Management, Build Sustainable Customer Relationships and Increase Sales Despite a Buyer's Market

von Sebastian Wahlig

86 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty.Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue?Surely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term?You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics.In addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb
• ISBN: 9798223431503
• Sprache: Englisch
• Erscheinungsdatum: 20.12.2023
• Größe: 203 x 127 mm
• Verlag: Sebastian Wahlig