The Algorithm of You

How Your Brain Decides Before You Do and What You Can Do About It

von Nathalie Harte

178 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Your brain made 35,000 decisions today. You were conscious of about 70 of them.

Every morning, you believe your choices reflect your conscious will - what to wear, what to eat, which route to take. But the real decision-maker operates in the shadows, processing millions of signals and reaching conclusions long before your awareness catches up. Your brain is running an algorithm. You just don't have access to the source code.

The Algorithm of You pulls back the curtain on both invisible systems shaping your life: the algorithms inside your brain and the algorithms inside your devices. Drawing on the pioneering work of Daniel Kahneman, Antonio Damasio, Robert Sapolsky, and Amos Tversky, this book reveals how cognitive biases, recommendation engines, surveillance capitalism, and algorithmic persuasion work together to construct a version of reality you never chose.

Inside this book, you will discover:

- The digital mirror: how your online self is a curated fiction - and who's writing it- How recommendation engines shape what you see, think, and want- Social networks as behavioral laboratories - and you're the experiment- Surveillance capitalism: the extraction economy built on your attention- Your cognitive architecture in the age of algorithms - how your brain's shortcuts are being exploited- The algorithmic construction of identity - who are you when your feed decides for you?- Algorithmic bias and digital discrimination - how code inherits human prejudice- How algorithms are reshaping health, wellness, and medicine- Work, productivity, and algorithmic management - when your boss is a machine- Democracy, discourse, and algorithmic persuasion - the political dimension- Privacy, security, and digital self-defense - practical protection strategies- Regulation, rights, and algorithmic governance - what's coming next- The future of human-algorithm coevolution- How to reclaim agency in an algorithmic world - a concrete action plan

>You are not your feed. It's time to reprogram.