Movie Tourism

From Film Commissions to Territorial Promotion Strategies

von Andrea Lolli

138 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

In an era where media and mobility intersect more than ever, this book offers a pioneeringexploration of the dynamic relationship between audiovisual production and destinationpromotion. Drawing on extensive research and original case studies, thisbook reveals how film and television act as powerful engines of tourism development, shaping perceptions, experiences, and economic opportunities across global and localcontexts. The author guides the reader through the evolution of film-induced tourism, from the foundational role of Film Commissions to contemporary strategic frameworks that leverage cinematic exposure for territorial branding. Through theoretical insightsand practical analysis, the book examines public policies, funding mechanisms, and cross-sector collaborations that enable places to harness audiovisual content as atool for sustainable and competitive tourism. With worldwide examples, this volumeoffers valuable perspectives for scholars, policymakers, creative industries professionals, and destination marketers seeking to understand - and strategically activate -the cultural and economic potential of cinema as a driver of territorial visibility andidentity. This book is an essential resource for anyone curious about how stories onscreen transform into real-world journeys.