The Hogan Edge

HOW THE HOGAN COMPANY FOUND AND LOST ITS EDGE

von Jerome Austry

280 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

Ben Hogan built more than a golf legend. He built a company that defined an era -- and then watched it be dismantled by the people who bought it.The Hogan Edge is the definitive insider account of the Ben Hogan Company -- one of the most iconic names in golf equipment history. Written by Jerome Austry, who lived this story from the inside, this book traces the company's extraordinary rise, its turbulent corporate battles, and the stunning innovations that made it the leader in golf club manufacturing for over twenty-five years.From Inception to IconThe Ben Hogan Company was built on the same obsessive precision that defined Ben Hogan the player. Jerome Austry takes readers inside the creation of a brand that golfers trusted completely -- from the earliest days of the company's formation to the moment it became the gold standard in the industry. This is the story of what it takes to build something truly great in the world of golf.The Turnaround. The Innovation. The Legend.When a corporate raid threatened to unravel everything, the management team fought back. A bold ad campaign featuring Ben Hogan himself at the Riviera Country Club pole-vaulted the company back to the top of the market. Then came the Edge -- the first forged cavity back iron ever produced -- a revolutionary design developed in collaboration with Hogan himself that drove the company to the highest revenue levels in its entire history. Jerome Austry was there for all of it.This Book Offers:¿ A rare insider account of the Ben Hogan Company from someone who helped build it¿ The full story of the Edge -- the first cavity back iron -- and how it changed golf forever¿ A gripping corporate drama: raids, reorganizations, and the fight to reclaim the top spot¿ Insight into Ben Hogan the businessman -- precise, demanding, and uncompromising¿ A cautionary tale of what happens when a great brand falls into the wrong handsPerfect For:¿ Golf historians and serious enthusiasts who want the real story behind the legend¿ Collectors of Ben Hogan equipment seeking the inside history of the clubs they own¿ Business readers interested in brand-building, corporate takeovers, and turnaround stories¿ Fans of golf biography, golf business history, and the golden era of American golf manufacturing¿ Anyone who has ever played a Hogan iron and wondered how it came to existA Story Golf Has Never Fully Told -- Until NowThe Ben Hogan Company's story is one of creation, triumph, innovation, and ultimately -- corporate destruction. Jerome Austry tells it with the authority of someone who was in the room, making it one of the most important and compelling books ever written about the golf industry.Discover how the Hogan Company found its edge -- and what it cost them to lose it.

• Themen: Sport & Freizeit Ballsportarten / Ballspiele Golf
• ISBN: 9798885050562
• Sprache: Englisch
• Erscheinungsdatum: 20.05.2022
• Größe: 229 x 152 mm
• Verlag: Fulton Books