Flavours of Origin

An Insight on Purchase of GI Products of Kerala

von Manoj M

Taschenbuch

Kurzbeschreibung des Verlags

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

• ISBN: 9798896735649
• Sprache: Englisch
• Erscheinungsdatum: 24.04.2025
• Größe: 279 x 216 mm
• Verlag: Notion Press Media Pvt. Ltd