Bollywood & Beyond

A Step-by-Step Guide in the Business, Finance and Global Economics of Cinema

von Santosh Ojha

286 Seiten, Hardcover

Kurzbeschreibung des Verlags

Cinema is the world's most beloved argument between art and commerce. On one side, you have the dream: a story that must be told, a frame that must be held, a performance that must be felt. On the other, you have the spreadsheet: budgets, release windows, marketing plans, and the stubborn question - "Will anyone actually see this?" Most filmmakers are told to pick a side. This book asks a different question: what if you need both?Beyond Bollywood is a handbook for filmmakers who want to make cinema that doesn't just exist, but finds an audience. It comes from a single, somewhat obsessive year at the Film and Television Institute of India (FTII), Pune. For 12 months, I turned myself into a professional question-asker. I sat in on lectures, hovered around technical labs, caught visiting experts between classes, and hovered a little too long at lunches with guests, hoping someone would explain the "real" business of cinema. I asked the same questions again and again, sometimes when I was tired, sometimes when I was clearly the only person in the room who didn't know what "verticals" meant. I made notes every day - some neat, some messy, some written in a hurry before the next appointment. This book is the result: a compilation of everyday knowledge, practical tips, and strategic thinking gathered from those conversations.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management
• ISBN: 9798905603181
• Sprache: Englisch
• Erscheinungsdatum: 25.06.2026
• Größe: 235 x 157 mm
• Verlag: Notion Press