Marketing Movies in the Digital Age - Branding, Strategy and Global Promotion of Films - Volume 1

von Madhu Rebba

564 Seiten, Hardcover

Kurzbeschreibung des Verlags

Why do some movies become huge hits that everyone talks about, while others disappear after just one weekend?This book answers that question. It takes you inside the real world of movie marketing, the planning, the branding, and the strategy that happens behind the scenes before a film ever reaches you. Written by a professional with over 25 years of experience in the Indian film industry, this book explains, step by step, how a movie goes from being just an idea to something the whole world wants to watch.You'll learn:*Why movies need marketing, and why great films can still fail without it* How movie promotion evolved from posters to social media and OTT* What makes audiences choose a movie, and why they tell their friends* How actors, directors, and studios become "brands" people trust* How posters, trailers, and songs are built to create excitement* How budgets work, and how films finally reach theaters and streamingEvery idea is explained using real movies: including RRR, Pathaan, Kantara, Oppenheimer, KGF: Chapter 2, Dangal, and Pushpa, so you always see the idea in action, not just in theory.This is Volume 1 of a two-book series. It covers everything up through a movie's release. Volume 2 continues the journey, going global, using data and AI, and exploring the future of the industry.Perfect for: film students, aspiring marketers, filmmakers, and anyone curious about how movies become part of our culture.

• Themen: Kunst Darstellende Künste
• ISBN: 9798906960313
• Sprache: Englisch
• Erscheinungsdatum: 18.09.2026
• Größe: 235 x 157 mm
• Verlag: Notion Press