The Confident Copywriter

An Easy-to-Follow Guide for Professionals New to the Craft

von Karen Marcus

216 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

New to copywriting? You don't have to figure it out the hard way.If you've never been trained in copywriting basics, writing a website, article, blog post, or other business content can feel overwhelming. You may spend hours researching examples, second-guessing your choices, and revising drafts-only to wonder whether you've gotten it right.The Confident Copywriter helps you replace uncertainty with a practical, repeatable copywriting process so you can write with greater confidence, create stronger content, and meet the expectations of your employer or client.Drawing on 27 years of professional copywriting experience, Karen Marcus shares the techniques she developed to produce high-quality copy for technology companies ranging from startups to globally recognized brands. Rather than overwhelming you with theory, she focuses on the copywriting skills that make the biggest difference in everyday professional business writing.Inside you'll learn how to: - Connect with your target audience-and identify readers you may be overlooking.- Ask the right questions before you begin writing.- Use AI effectively and responsibly to strengthen your work.- Interview subject matter experts to uncover valuable insights.- Develop and revise drafts with confidence and professionalism.- Work successfully with clients and managers to achieve better results.Whether you're writing marketing materials, web content, or customer-facing documents, this business copywriting guide will help you create stronger copy with greater confidence and less frustration.If you're new to copywriting-or simply want a practical refresher-The Confident Copywriter will show you copywriting skills you can use immediately and continue building on throughout your career.

• Themen: Sprache und Sprachwissenschaft Sprache, allgemein und Nachschlagewerke Schreiben, Technical Writing, Styleguides
• ISBN: 9798994100806
• Sprache: Englisch
• Erscheinungsdatum: 01.09.2026
• Größe: 203 x 133 mm
• Verlag: Verity House