Find Your Signal

Why good companies work harder to make less money, and the three questions that fix it

von Andy High

224 Seiten, Hardcover

Kurzbeschreibung des Verlags

Revenue's flat. Or it's up, and the margin didn't come with it, and nobody can tell you where it went.Marketing blames sales. Sales blames product. Everyone is working more hours than they were two years ago and none of it is showing up at the bottom.You are not unclear about your company. That's the trap. Ask your leadership team who the customer is and you'll have an answer in four seconds. Ask all six of them and you'll have four answers.There's a house in San Jose where staircases lead into ceilings. Sarah Winchester built for thirty-eight years without ever stopping, and every room made sense on the day it went in. Your company is that house. Nobody was negligent. You just kept adding rooms while the business was moving too fast to stop and look at the machine.Andy High spent over twenty years inside that machine: head of marketing, VP of Sales, product owner, and Salesforce admin, sometimes in the same year. He's carried the number at $10 million and at $100 million, across music, healthcare, insurance, real estate, and education. Same machine every time. Same three parts nobody's looking at.- Receiver. Who's actually buying, not the persona on your wall.- Signal. What you actually sell, not what's on the website.- Transmission. Whether any of it survives the trip.Along the way: why King Charles III and Ozzy Osbourne are the same person on your demographic slide. Why McDonald's ran the most exhaustive research in the history of fast food and got the answer exactly backwards. Why a billion-dollar software company started selling socks. Why a gym chain built an empire on not wanting you in it.No funnel hacks. No content systems. No AI prompt libraries. (Plenty of people will sell you those, and a few of them will even be right.)It ends on one page. The Signal Sheet tells your team by Monday morning what to fund, what to defund, and what to walk away from this quarter. Short enough that nobody at your company can hide from it.Do the work honestly and you'll walk out owning fewer projects, with fewer products, sold to fewer groups of customers, through fewer channels. You'll work fewer hours. You'll make more money. And you'll know, in one sentence, on the record, no hedging, what you are and what you are not.

• Themen: Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management Betriebswirtschaft und Management Marketing und Vertrieb Marktforschung
• ISBN: 9798997913816
• Sprache: Englisch
• Erscheinungsdatum: 18.09.2026
• Größe: 229 x 152 mm
• Verlag: Signal Strategy Group, LLC