Consumer Research Methods in Food Science

472 Seiten, Taschenbuch

Kurzbeschreibung des Verlags

This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research.  Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.  Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.

• Reihe: Methods and Protocols in Food Science
• Themen: Technologie, Ingenieurswissenschaft, Landwirtschaft, Industrieprozesse Industrielle Chemie und Fertigungstechnologien Industrielle Chemie und Chemietechnologie Lebensmittel- und Getränketechnologie
• ISBN: 9781071630020
• Sprache: Englisch
• Erscheinungsdatum: 08.04.2023
• Größe: 25.4 x 17.8 cm
• Verlag: Springer US
• Herausgegeben von: Carlos Gómez-Corona, Heber Rodrigues