Blowing Up the Brand

Critical Perspectives on Promotional Culture

348 Seiten, Hardcover

Kurzbeschreibung des Verlags

This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.

• Reihe: Popular Culture and Everyday Life
• Themen: Sprache und Sprachwissenschaft Sprache, allgemein und Nachschlagewerke Ratgeber
• ISBN: 9781433108662
• Sprache: Englisch
• Erscheinungsdatum: 29.07.2010
• Größe: 23 x 16 cm
• Verlag: Peter Lang Publishing Inc. New York
• Herausgegeben von: Melissa Aronczyk
• Herausgegeben von: Toby Miller, Devon Powers